Project Statement

The poster, "Where is my vote, Russia?" make a political statement that isn't well developed. The two final designs help to deepen the audiences understanding of the underlying topic by informing them about the poster itself, as well as tying the problem into a global scale, and giving them empathy by allowing them to interact on a personal level.

Logos (persuasion by logic/reasoning) is conveyed through the use of the interactive app. Facts are presented about corruption and fraud worldwide, which helps users see that it isn't just a Russian problem and it is a problem that needs to be addressed.

Pathos (persuasion using emotion) is conveyed through the façade of the voter box. As users cast their vote, they see that their opinion doesn't matter as their vote isn't taken into consideration. In this way, users experience first hand what it is to be subject to corruption such as voter fraud.

In this way, the project generates empathy in the viewer by giving them an broader understanding of what people around the world face in terms of political corruption and fraud.

I tried to design these models for a wide and diverse audience. In my user testing, two of the people I surveyed were international students and they indicated an interest in the global perspective as well as in the voter box, since it could be understood by a wide range of social and cultural groups and not singling out a particular viewing audience.

The two pieces work together well, as the app puts the viewer/user into a global mindset, while the voter box subverts this idea and makes the global problem a personal one.