These are the three Rice Krispie cereal boxes I designed that best embody the requirements of the project. One design represents energy, one broadcasts confidence, and the final conveys comfort. I believe the "comfort box" best conveys the message or story that the rice krispies represent: a healthy and fun start to the day for the whole family.
This proposed box represents comfort through the hand lettering and familiar Kellogg's homegrown style.
These box represents energy in the way that it is continuous all around the box, always moving you forward and encouraging you to turn the box and explore the design.
This box shows confidence in its bold use of type and the statement it makes without being immediately legible.
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