Sunday, February 1, 2015

Thinking Form

Thinking Herb Lubalin
Born in 1918 in New York, Lubalin began his career by doing design work for the world exhibition in New York. In 1941, he took the position of an art director at an advertising firm and went on to establish his own firm in ’64.

His work is beautiful because of the beautiful and simplistic way it always conveys a strong message. Each work makes a statement in and of itself, often with little or no explanation needed on the side.


Thinking Pierre Mendell
Mendell was born in 1929 in Germany and studied design under the well-known designer, Armin Hoffman. In 1961, he launched a studio with Kalus Oberer.

His style of design is both simple and bold. He often uses bold reds to draw attention to his work.


Thinking Emil Ruder
Ruder always utilized a very structured style in his design. It was simple and bold.


Thinking Armando P. Milani
Milani was born in Milan in 1940 and after working under successful designers, founded his own studio in 1970. He specialized in branding, logos, corporate identities, and book and poster designs.

His designs are communicative and iconic.


Thinking Hans Hartmann
Hartman was a Swiss designer, born in 1913. He worked in advertising for a number of years doing design. He won many various awards for his work.

His icons, though more complex that some other designers, are still beautiful and well composed.


Thinking Mimmo Castellano
Castellano was a self-taught artist, born in Italy in 1932. He worked for various Italian Radio and TV stations doing design work and helping with their traveling setups.

I appreciate his work because of the simplicity and the somewhat illusional effect a lot of his works have.

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