Chip Kidd: Book Cover Designer

Chip Kidd is a brilliant book designer who works for Alfred A. Knopf Publishing. I love the way he thinks through the message the books is portraying and finds a brilliant way to show that through design. In the top video, he describes his process and how his designs were ultimately rejected by the publisher. In the second video, he share about his successes as a designer as well as the process and how the cover of each book demonstrates the message contained in the book itself. He is a great entertainer as well!